This post contains some basic SEO interview questions and answers for freshers. Learn all these questions and answers.
What is SEO?
Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine’s search results (Organic or Natural results).Types of SEO
Two Types of SEO are
- On Page Optimization
- Off Page Optimization
SEO Techniques:
Two SEO Techniques are- White Hat SEO
- Black Hat SEO ( Negative SEO )
What is On Page Optimization?
On-page optimization is one of the types of SEO
that refers to factor that gives outcome to a website or web page
ranking on SERP ( Search Engine Results Page ). On-Page Optimization
means controlling a webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.
What is Off Page Optimization?
Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building,
Blog posting, Image Sharing, Document Sharing, Video Sharing, Info
graphics submission, Increasing Page Rank and Page Authority, Article
submission, Getting high quality links from relevant sites etc.
What is Page Rank or PR?
Page Rank is a rank that has been provided by
Google for each and every Webpage. This Rank ranges from 0 to 10. This
Page Rank is calculated by an Algorithm used by Google Web Search
Engine. PR of a web page is based on the number of backlinks that
received from other high PR webpage.
What is a Backlink?
Backlink means incoming links to a website or
webpage. Inbound links are always better than outbound links. Those
links are also known as incoming links, inlinks, inward links etc.
Getting backlinks from high PR and relevant site is always good. Inlinks
from .org, .edu sites would increase your website or webpage ranking on
SERP. Do-follow links are better than No-follow links.
What are out bound Links?
An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.
What is a keyword?
Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.
What is Keyword Density?
Keyword density is the percentage density of a
keyword or phrase available on a webpage compared to the total number of
words on the page. It is one of the important ranking factors for
search engines to display a webpage on the SERP. Providing junk keywords
on a page would decrease the ranking of a webpage.
What is Anchor Text?
Anchor text is a clickable hyperlink that is also
known as link text, link label and link title. The keyword contained in
the anchor text would increase the ranking of a webpage that receives
the incoming link.
What are organic results?
The page views come directly through SERP and not through any Off Page Optimization is known as organic results.
What is Googlebot?
Googlebot is the search bot software used by Google
to index a webpage. Crawling, Caching and indexing of a webpage happen
through this Googlebot by collecting details from that webpage.
What are Meta Tags?
There are several Meta tags used in HTML but the
top four tags that are used for SEO are Meta Title, Meta Description,
Meta Keywords and Robot tags.
What is Meta Title?
Title is the most important factors for a good SEO
of a webpage. These tags should be located within head section. These
tags should tell some useful information about that page. A good title
tag should contain 60 characters. These titles would appear on the SERP
for your website along with the Meta description of that page. Google
won’t penalize your page if it contains title with more than 60
characters and it skips the remaining characters. If a web page doesn’t
contain title tag means Google would select the H1 tag as title or it
will provide the title by its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won’t rank your webpage.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won’t rank your webpage.
What is Meta Description?
A description tag should describe a webpage and it
should contain keywords but don’t stuff all the keywords. Meaningless
description would affect your webpage. A description tag should contain
150 – 160 characters. If you provide meaningless or empty description,
Google would take the description from the content available in that
page.
What are Meta Keywords?
In early days Meta keywords are the least important
tag for Search engine like Google. But it is an easy way to tell our
important keywords to search engine. Meta keywords should contain less
than 250 characters.
Now Google won’t consider Meta keywords as one of the ranking factor.
Now Google won’t consider Meta keywords as one of the ranking factor.
What is White Hat Seo?
White Hat SEO is one of the SEO techniques that a
Search engine always likes. Usage of SEO techniques, tricks and tactics
by following search engine rules and regulations, algorithm and policies
are known as White Hat SEO.
What is Black Hat Seo?
Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques.
Usage of SEO by not following policies and regulations of search engine
is called as black hat seo. Some of the black hat seo techniques are
- Providing Low Quality content or duplicate content on the page
- Getting backlinks from spammed or adult sites.
- Giving keyword stuffed content on the page with background color
- Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
- Cloaking
- Google Bowling etc
There are so many SEO Spamming Techniques are available,
